Evolving from years past, more waterfront buyers today are attracted to not only homes with the right location and logistics, but those that are in exquisite turn-key condition. To be sure, there is still a tear down/rebuild-renovate market, but with the uncertainties of far-reaching waterfront codes and regulatory restrictions and an emerging ‘have it now’ mindset, we are seeing greater demand from buyers who want waterfront homes ready to move in to and now.

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W Collection is its own standalone brand with a separate website, WByWindermere.com, signage, presentation materials, and specialized advertising opportunities. When developing W Collection, Jacobi said that the goal was to create a sophisticated, yet humble, brand that evokes the understated expression of wealth that is unique to the Pacific Northwest. “Our clients are not largely drawn to the shows of excessive wealth that you see at other companies and in other parts of the country. This is reflected in the W Collection brand,” said Jacobi.

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